What’s in a name? The crew at Photonics Media obviously know the value of the right words. “Light Matters” is an excellent name for their video series on photonics news, and their tagline -- “It’s only five minutes to enlightment” -- is great as well. So my colleagues and I were particularly pleased to read Group Publisher Karen Newman’s comments about the name of the annually organized pavilion in the SPIE Optics + Photonics exhibition that celebrates the contributions of the field. It’s also our blog’s name, of course, and is shared by a series in the SPIE Professional member magazine -- newly open access starting this month. In her editorial published yesterday, Karen wrote, “Photonics for a Better World. I like the sound of that. I think it could be a great tag line for the industry.” We couldn’t agree more, and urge you to read Karen’s write-up about the life-enhancing photonics applications featured in the pavilion last August in San Diego. Sustainable energy, earlier disea...