You know that signature file you may have – “Sent from my [fabulous device name here]”? Our CEO here at SPIE, Eugene Arthurs, has one that gives credit where credit is due, to photonics: “Multiple laser processes were used to make this iPad. Many photons worked to bring you this message.” This blog makes the case that photonics can make the world a better place, and who can argue with the convenience and ease that is enabled by these great smartphones and tablets? Yes indeed, there are photons aplenty at work. But the latest column from Mark Morford , creatively infuriating (to some) writer for SFGate, points out that those who get worked up over what’s the latest and greatest, and the absolute best, are just wasting their energy, because tomorrow it will be something else. It’s reminiscent of the legend of the conquering Roman generals, who were accompanied in their victory parades by a slave to whisper a reminder in their ear: “All glory is fleeting.” Because, as Morford